We plan agency ad spend like a portfolio—safe core, test budget, and clear reporting.
The mix
- Moderated directories: safer leads, better LTV.
- Native magazine placements: trust transfer without explicit content.
- Telegram + X: fast reach; bundle with native for better CTR.
- SEO content: city hubs, FAQs, comparison pages.
- Control: UTMs, weekly snapshots, rotate creatives and headlines.
We phase budgets by stage and prefer stablecoins for payments.
